Pictured: Maria Júlia holding her daughter Júlia Madeira.
At Kaldi Gourmet Coffee Roasters, we understand the power of family and the importance of supporting women in business. As a family-owned and women-led business—Tracey and her husband Alex have worked side-by-side since 1995— Kaldi.com is committed to sourcing coffees that reflect our values. That's why we're so excited to introduce you to MM Coffee, sourced from the remarkable Fazenda Santa Rita das Paineiras in Minas Gerais, Brazil. This coffee embodies the passion, hard work, and sustainable practices of Júlia Madeira and her mother, Maria Júlia.
Connecting Through Shared Values: Family and Female Empowerment
Maria Júlia's journey is a testament to unwavering strength and determination. Over fifteen years ago, she made the courageous decision to dedicate her life to the arduous work of cultivating coffee, doing so as a single mother raising two children. Her commitment to the land, faced with the challenges of solo farming, laid the foundation for Fazenda Santa Rita das Paineiras's current success. Her story is one of resilience, and it adds another layer of deep admiration to the coffee that is produced from her farms. Today, she runs the farm side by side with her daughter, Júlia Madeira, and together they are shaping the future of MM Coffee, blending generations of experience with a shared vision for sustainable and exceptional coffee.
Just like mother-daughter duo Júlia Madeira and Maria Júlia, we believe in the strength and resilience of women in the coffee industry. We know firsthand the dedication and hard work it takes to build a successful business, and we're inspired by the Madeira family's commitment to quality and sustainability.
We're increasingly aware of how our purchasing decisions shape the world around us. It's a striking reality that despite women's crucial role in coffee—managing 20-30% of coffee farms and providing up to 70% of the labor—they often lack the same legal recognition as landowners and association members. This imbalance creates barriers to financial stability and limits access to vital resources, resulting in a pronounced economic disparity.
At Kaldi Gourmet Coffee Roasters, we firmly believe that empowering women in the coffee sector is vital. When women are given the support they deserve, the benefits ripple outward: resources are more equitably distributed, local communities thrive from reinvested profits, coffee traceability improves, and, ultimately, we all enjoy a more conscientious and flavorful cup.
Why MM Coffee Matters to Us and You:
- Empowering Women, Supporting Families: By choosing MM Coffee, you're directly supporting a women-owned and operated farm, and you're also supporting family-owned businesses.
- Rainforest Alliance Certified: Their commitment to sustainable practices aligns with our values, ensuring environmental protection, social responsibility, and economic viability.
- Exceptional Flavor Profile: The unique fermented and specialty coffees from Fazenda Santa Rita das Paineiras offer a complex and delightful tasting experience.
- Ethical and Transparent: They're committed to improving their footprint and being conscious of the impact they have on the world.
Experience the Difference: Custom Roasted by Kaldi, from Our Family to Yours
At Kaldi Gourmet Coffee Roasters, we understand that every coffee lover has unique preferences. That's why we're offering MM Coffee for custom roasting. You can choose your preferred roast profile, highlighting the exceptional qualities of the beans. We believe in providing the same level of care and dedication to our customers as the Madeira family puts into their coffee.
What to Expect from MM Coffee:
- Rich and complex flavor notes, reflecting the terroir of Minas Gerais.
- A smooth, satisfying cup, perfect for any time of day.
- The assurance of supporting sustainable, ethical, and women-led practices.
Join Our Family in Making a Difference
We invite you to experience the passion and dedication behind MM Coffee. By choosing Kaldi Gourmet Coffee Roasters, you're not just enjoying premium coffee; you're joining our family in contributing to a more equitable and sustainable future. Visit Kaldi.com today to order your custom-roasted Brazilian MM Coffee and be part of the change.
